For Those Who’ve Outgrown the Ordinary
You’ve seen it all—the polished brand kits, the endless Pinterest boards, the design rules that move against who you are but never go beyond the surface—they’re all so very much the same.
You need something with weight and richness, something that speaks louder than words and resonates deeper than any trend could reach.
You’re here because your work isn’t just a job; it’s an extension of who you are. And you’re ready for a brand that carries that truth.
My work is not about creating “nice enough.”
We create brands that are as layered, unapologetic, and complex as the people they’re built for. If you’re ready for a brand that feels like home—not just to you, but to the clients who have been waiting to find you—then you’re in the right place.
Soulspell Offers
Each stage of you, and your business, deserves something that resonates.
alchemy
/ˈalkəmē/
noun
A seemingly magical process of transformation, creation, or combination.
Brand Design
Uncovering the Heart of Your Brand - Brand Identity Design with Substance
This is more than logo design or color theory. This is an excavation. Together, we’ll uncover the core of what makes your brand undeniably *yours*—a look, a feeling, a voice that you can see and feel in every interaction. Through a process that weaves art-like-discovery with intentional design, we’ll shape a brand that isn’t just beautiful but resonates with the kind of depth that leaves a mark.
Every visual identity begins with your Heart Library™—a holistic, intimate, and transformative experience, tailored to your unique goals and dreams.
what you get:
- Soul-Searching Brand Discovery to strip back the noise and get to the heart of what matters - The Heart Library™ experience*
- Brand Strategy Foundations to keep your brand grounded and cohesive, no matter how you grow
- Custom Logo and Identity Design that holds your vision without compromise (Creative direction, Moodboarding, Curated Type & Color Palette, Custom Logo Suite (5+ Variants), Brand Textures / Design Elements)
- Brand Grimoire, an archive of every detail, every decision, so you never lose the essence
Whatever we do, you'll have unlimited access to me via the voice note app of your choice during our project.
investment
Every project scope and goals are different. I create custom quotes for every client.
Starting at $5,000 - Payment plans welcome.
timeline
One week to One month
Web Design& Development
A Space That Resonates - Web Design That Goes Beyond the Screen
Your website should feel like an extension of you—a space that’s not only functional but captivating. This isn’t about trending layouts; it’s about building a digital home and experience that connects as deeply as your most sacred and safe conversations offline. From the first click to the final scroll, your site will hold your audience in a space that feels real, lived-in, and unmistakably yours.
This is for you if you’re ready for a digital space that’s more than a placeholder for words and trending colors—a place where clients feel they already know you.
what you get:
- Showit-Based Design that brings your vision to life with flexibility and freedom (template customization or fully custom)
- Responsive, Seamless Navigation for a flawless experience across all devices
- Video Tutorials that empower you to keep your brand fresh, without the tech overwhelm
- Ongoing Support Options for when you’re ready to refine and expand
- The website copy guide*
- Basic SEO optimization
Whatever we do, you'll have unlimited access to me via the voice note app of your choice during our project.
*The Copywriting Guide is a helpful friend if you can't hire a copywriter.
It will give you simple prompts so you can get me the whole copy before the website building begins.
investment
Every project scope and goals are different. I create custom quotes for every client.
- Custom website starting at $8,000.
- Template customization, flat fee $2,500 - Payment plans welcome.
timeline
from two days for template customization to 1 month or more for bespoke websites.
À la Carte
Ongoing Support Options for when you’re ready to refine and expand
Imagine a day dedicated solely to your brand, where we can refine and polish the details that bring your brand to life—from adding a page to your website, adjusting your Showit template, designing a business or thank-you card, or creating custom illustrations, we do everything we can on your priority list.
With À la Carte, there’s no limit to what we can create together, thoughtfully shaping each element to reflect your unique brand. This is a calm, thoughtful refresh for the elements that need a bit of extra care, leaving everything feeling more true to you.
what we can do:
- Illustration
- Web Maintenance
- Stationery
- Collateral Design
- Brand Updates
- Icon Design
- Canva social media templates
- Client experience documents
- Investment guide
- Packaging Design
- Textures + Patterns
- Photoshoot Guidance
investment
One day: $1600 USD ($1400 for current clients)
Half day: $800 ($700 for current clients)
timeline
Most projects fit within a day or half-day. For larger projects, like packaging design, I step away from the day rate and offer custom quotes to ensure we cover every detail without being limited to a single day. Reach out, and we’ll tailor the experience to fit your goals perfectly.
Consultations
I believe that design is not the very first investment you should make if you're unclear or just starting out.
Sometimes, what you really need is a seasoned perspective to make sure you're on the right path. I offer consultations on an hourly basis, providing feedback on everything from your website and brand identity to specific visual elements.
This is your space to ask questions, clarify your direction, and get expert guidance without a major upfront investment.
what we can cover
- Color palette
- Font choices
- Logo system
- Brand vibe
- Website layout
- Showit template selection and guidance
- And more—just ask!
investment
$150/hour
Your Heart Library™
my unique heart driven process to find YOUR answers
I now offer The Heart Library™ as a standalone for those who are not ready for a full rebrand but seek greater alignment within their brand and clients.
The Heart Library™ is the cornerstone of everything we create at Soulspell Studio. It’s where your brand’s journey truly begins, diving deep into your story, your vision, and your values. This process is the foundation for all the magic we’ll craft together, guiding the design of everything from your visual identity to unexpected creative requests. It’s a process built on discovery, soul connection, and the pure essence of your brand.
Through this mini brand strategy, we’ll establish the creative direction and visual foundations for your business, giving you the tools to reflect your personality across platforms.
what you get
- Two days focused on you
- The Heart Library™ Method
- Mini Strategy + Creative Direction
- Brand Archetype assessment
- Custom Type & Color Palette
investment
$950 USD
- payment plans available
bonus
$950 off any future branding* project with me if you book within a year.
*not on website work
timeline
Two days
The Heart Library™ Method:
Unearthing the True Core of Your Brand
Introduction
For when superficial solutions aren’t enough, and you need something rooted and magnetic, something YOU, through and through.
You’re done with shallow branding exercises that promise authenticity but leave you feeling more lost than seen.
The Heart Library™ Method was designed for those who want to go beyond aesthetics, for those who crave a brand that reflects their true depth without screaming AT people, ‘here’s how deep, different, and important I am’. This is not a cookie-cutter approach; our work is collaborative, and intentionally guided for you to uncover what makes your brand mean everything for your most right and ready clients and customers, memorable, and aligned with who you really are, so you can attract clients who resonate with that truth.
How it Works
The Heart Library™ is a four-stage process crafted to strip away the noise and get to the heart of what matters most in your brand.
1. The Golden Circles Exercise® – Inspired by Simon Sinek’s work, this foundational step digs deep into your “why”—not as a buzzword, but as the unshakeable reason that drives everything you do.
2. The Secret Garden Exercise – For when you feel scattered or unclear, this exercise connects you with your highest vision. It’s about seeing who you’re becoming and aligning your brand with that purpose.
3. The Dragonfly Inn Exercise – Your brand isn’t just a visual; it’s an experience. Here, we define the emotional space your brand will create—a place that feels like home for those you want to reach.
4. The Alethiometer Exercise – Inspired by His Dark Materials, this final step captures the essence of what makes your brand unforgettable. We explore a defining memory and build a moodboard that encapsulates your core identity, something no other brand can replicate.
Your Brand, Transformed
If you’re ready to stop relying on superficial branding solutions that don’t feel right,
the Heart Library™ Method is designed to bring clarity and depth to what you hold most true and precious.
By the end, you’ll have more than just a look—you’ll have a brand that stands as a clear, grounded presence, ready to connect with the clients who truly align with you.
"I think the Heart Library is phenomenal, truely. I tried to really give it my all and feel like it gave me so much back. It was wonderful to think so deeply about my business, myself and all the other elements."
Kind words from
Kara Santon - Photographer
"The Heart Library as a whole was incredible. It not only opens up another facet of who i am to my clients, but also (and maybe more importantly) breathes meaning into my brand, for my own sake. Another reminder of my *why*."
Kind words from
Sara McInvale - Photographer
Template Shop for a Personal Touch, Without the Commitment
shop our showit templates
Sometimes, all you need is a starting point that feels right because it was made for a mind that sees the world and feels the world the way only YOU do. These templates give you the look, the feel, and the flexibility to make your website your own without sounding and looking like everyone else. Designed with intention and ready for customization, they’re made to get you up and running without sacrificing depth.
& the matching semi-custom brand kits
Where your brand’s essence meets its visual narrative.
"If you want to find someone who is creative, is interested in connecting to you and your brand deeply to create something beautiful and unique then this is your team.
Your amazing support, engagement, talent, vision, and generosity meant the world to me. I felt so supported and guided throughout the process."
Kind words from
Kristen Hammock - Photographer
"You enhanced my business and branding in a truely magical way. I was hoping to fall in love with a new brand and website however I did not expect to feel so emotionally attached to the work you created. When I look at my website, or my branding, I see so many stories intertwined and that are so meaningful to me. It feels personal and truely special.
You have created the most beautiful process and I am so grateful I trusted my intuition and went with you."
Kind words from
Kara Santon - Photographer
why soulspell studio?
elevation
You’re not here for average, and neither am I. After 12+ years in luxury design, working with brands like Guerlain and Dior, I know how to take something good and turn it into something *memorable.* Elevation isn’t about fancy logos or viral fonts—it’s about creating something that leaves a mark, something people *feel.* Your brand deserves that. Together, we’ll pull from the kind of high-level, detail-oriented strategy I’ve honed, and bring it right into the heart of your business.
storytelling
People remember stories, not logos. You didn’t start your business to blend in, and your brand shouldn’t, either. Every piece of your brand should say something real, something that sticks with the people you made it for. This isn’t about “crafting a narrative”—it’s about telling the truth of why you’re here. The reason behind your brand? That’s what makes you unforgettable. Let’s make sure your audience *hears* it.
connection
I don’t do surface-level. Connection is what I missed in corporate design, and why I built this studio from the ground up. I need to understand who I’m working with—*really* understand. That’s where the magic happens. It’s not about being another client in the queue. It’s about a true partnership, where we’re pulling your brand’s personality and values to the forefront, together. This is how brands get traction—through real, human connection.
sorcery
Call it magic, call it intuition, call it skill—what I do is take the pieces of who you are and translate them into a brand that people can *feel.* Strategy, design, your website—it’s not just about looking good; it’s about making people stop, feel, and remember. I’ve been called a Good Witch before, and yes, there’s a touch of alchemy in what I do, but it’s also about taking the time to understand the heart of your business, and building something that’s impossible to ignore.
Frequently Asked Questions
What kind of businesses do you work with?
I collaborate with a diverse range of businesses and individuals who resonate with a nurturing spirit. What unites them is a shared spirit of compassion—many of my clients are INFJs or deeply caring individuals who seek to create heartfelt connections and express their unique stories through soulful design.
What is your design background?
In my corporate career, I’ve had the pleasure of collaborating with renowned brands like Guerlain, Dior, and Givenchy. These experiences have honed my skills and deepened my understanding of design. Now, I’m passionate about working closely with individuals and businesses that seek an intimate, heartfelt design experience.
Do you only design in Showit?
Yes, I focus on Showit for its flexibility and user-friendly interface. For e-commerce projects, I collaborate with Kelsey, an expert in Shopify and coding, to ensure a seamless experience.
Can I edit my website on my own?
Absolutely! With Showit, you’ll have a user-friendly platform that allows you to easily update and manage your website. I provide you with the tools and support you need to make changes whenever inspiration strikes, along with access to an extensive library of tutorial videos to guide you.
Do you provide Search Engine Optimization?
Yes, I offer basic SEO services. A past client, Kara, shared, "Since you did my website, I've gone from being on the 3rd page of Google to the very first page! It's such a jump!" While I handle the essentials, I recommend consulting a specialist for extensive SEO needs.
What sets your design process apart?
My approach is rooted in empathy, collaboration, and storytelling. I focus on understanding your unique vision and bringing your soul forward, creating designs that resonate deeply and foster a genuine connection with your audience. I believe in the power of intuition to guide the design journey, ensuring a result that feels authentic and aligned with your brand's essence.
Do you offer payment plans?
Yes, payment plans are welcome! I understand that branding and web design are significant investments. We can customize plans ranging from 2 to 6 payments to make the process smoother for you.
Can you recommend other professionals for various needs?
Certainly! I can recommend specialists for different areas, including copywriting, e-commerce, client experience, Pinterest management, business consulting, and coding. You can check out my trusted partners here.
Not Sure Where to Start?
Let’s talk it through. You’re not looking for another “nice” brand; you’re looking for a brand that feels like *yours*. If that’s the case, let’s start a conversation about what that could look like.
Inquire today and we’ll dive into what would best support where you are now and where you’re heading.
brand archetype quiz
Find What Makes Your Brand Unmistakable
Maybe what’s missing isn’t a new logo or slogan—it’s knowing how to show up in a way that feels like you. Discovering your brand’s archetype can be the difference between blending in and standing out in the way you want for who you want. This is where you learn what makes you unforgettable, how to speak to the people who need what you offer, and why being aligned with your brand’s core is the key to drawing in the right clients.
Start the quiz and unlock the language, tone, and values that are uniquely yours. It’s time to stop guessing and start connecting.
