Industry
Subscription Service, Fantasy Literature
Project Scope
brand identity, print design, packaging design
The Spell-Binding Chest is a conceptual book subscription box tailored specifically for lovers of magical and fantasy novels. Its uniqueness lies in curating only otherworldly, immersive stories that enchant readers seeking an escape into fantasy realms. The branding captures this with a soothing, magical aesthetic, using dark, warm colors and gold accents reminiscent of antique books. Each monthly box retains the overall brand feel while introducing a new color and renaissance artwork, providing a fresh, yet cohesive experience with every delivery. Core values: timelessness, otherworldliness, and enchantment.
*fictional project
Brand Moodboard
Colors
Keywords
timeless
other worldly
soothing
magical
gold
cotton
academia green
velvet blue