Industry
Wedding Photography
Project Scope
brand identity, print & digital design, website design & development
Some stories live in the in-between, in the quiet touch, the lingering glance, the unscripted moment that says everything without words. Nicci has always been drawn to that space, where presence carries more truth than perfection.
When she came to me, she wasn’t seeking a louder voice in a crowded industry, but a brand identity and online home that could hold her philosophy: honest, emotional, present. A visual language that would let her couples feel the cinematic weight of their own story while also seeing themselves.
Together, we shaped an identity and website that feel less like a brand and more like a breath. A pause. A place where her imagery can unfold at its own pace, inviting those who enter to experience not just photography, but memory in motion.
And within that, one of my favorite details: a subtle tribute to her grandfather woven into her brand story, grounding her artistry in legacy, presence, and love carried forward.
nicci kershler
Brand Moodboard
Colors
Keywords
emotion
presence
intimacy
honesty
artistry
river clay
charcoal
worn linen
sunworn ochre
meadow
pine shadow
This project has shifted everything. It’s given me the confidence to finally raise my prices, not just because the brand looks elevated, but because it feels considered and aligned from every angle. The tactile touch points, the stamps, the embossed envelopes, the handwritten-style elements, they’ve become part of the client experience, not just the visual identity.
"Without the Heart Library, my brand would’ve just been a Pinterest board with nice colours. Pretty, but empty."
Kind words from Nicci
We can explore the possibilites of making your work go beyond functional and into the realm of profoundly being YOU.
